Your Passion and Nische in Your Blog part 2
MARKET DEMAND When I chose a niche based on market demand, and kept my passions out of the equation, I had a life. I focused on my niche during working hours, then I had my passions to enjoy and relax with during off-hours. Generally, our passions are our hobbies. Our hobbies are things we do to relax and immerse ourselves in something we thoroughly enjoy. It’s our downtime, away from work and the chaos of our lives; our sanctuary. When you start to monetize and market your passions, they tend to lose their tranquil effect and before long there is no distinction between what we do for work and what we do for fun. You know the old saying…."all work and no play….". When you choose a niche based on business reasons, and you go to your computer to start your business day, it’s all business. It’s the part of your day where you are focused on providing products or services in exchange for financial compensation, and that’s that. Of course you do so with integrity and compassion for your customers, but at the end of the day, you can leave the work and "go home" to your life and your passions. It sounds very black and white. And for most folks it will be. But there’s also a gray area to consider.
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