The very first thing that has to be decided upon when developing a blog.

Every blog requires a topic, theme or niche and until you find or choose yours’, you’ll have nothing to write about and nothing to offer your blog visitors. How Do I Choose a Niche? Some Internet marketers subscribe to the “passion theory”; choosing a niche based on passions(s). While others believe it’s better to find a need in the marketplace and develop a niche to fill it. niche blogging have two ways. In a particular case, they both proved productive and profitable,  you will know in which direction to go from here . You have to ask yourself 3 questions:

1. If I commercialize my passion(s), will I continue to enjoy them in the same way I do today?

2. Will I still enjoy my passion(s) if I’m “working” with them 8 or more hours a day?

3. And if my passion becomes my work, what will I do on my “off-time”? PASSION THEORY You see, from personal experience, when I chose to create a niche around my passion, everything about my passion became work related.

My passion became a business and I had to think too much about “other people” and what they wanted to know and learn and buy relative to my passion. Finally, my passion became my job and during my free time the last thing I wanted to do was anything relative to my passion.

Blogs have come a long way since the late nineties, but most people still don’t really know much about them. The terminology confuses them. They have absolutely no desire to leave comments, and don’t know why anyone would. All the widgets in the blog sidebar are incomprehensible. There are millions of people online who barely know what they’re doing on the internet. Can you blog for them? Oh, YEAH. You absolutely can! How? Well, I’ll get to that in a minute, but to set the stage, let’s put ourselves in the mind of a person who isn’t tech-savvy. We’ll call him Jeff. Portrait of a Low-Tech Surfer Jeff knows how to use the back button of Internet Explorer (not Firefox) and uses Outlook Express for his ISP-given email address. He doesn’t know how to set the home page of his browser. He doesn’t know how to use Favorites (he’s managed to add a couple, but he doesn’t know how to open them). When Jeff wants to go to a website, he does it by “search navigation.” In other words, he types in whatever.com in the search box at MSN (or Google, but only after doing the same thing at MSN to get to Google). Then he clicks on the most promising search result. That’s how he navigates the internet. Jeff’s (and many others’) searches might land them on your blog. If you know what you’re doing, you can deliberately target Jeff and others like him. Being less net and tech savvy, Jeff is more likely to click on ads or affiliate links. Jeff is less likely to be skeptical of the source of the information he’s reading. Jeff is less likely to suspect he might be reading a paid review. Jeff is NOT stupid. He’s just at an earlier stage of learning the ways of of the web. We are all at some point along this path, and some of us are farther along than others. All that blog bling and weird blog terms like trackback and permalink are going to make Jeff uncomfortable, and that makes him less likely to convert (do what you want him to on your site). Traits of a Blog for a Low-Tech Audience If you want to create a blog for a low-tech audience, try the these tips: * Use a blog theme or template with a left sidebar and left or horizontal navigation * Use Feedburner to host your RSS feeds, because it has email subscription capability, and then create a prominent email subscription area on your blog * Don’t create a prominent RSS subscription block with a big RSS icon or a feed count–you will scare off your low-tech audience * Get rid of comment links, use a contact page instead–low-tech people are far more comfortable with email * Don’t use the word “permalink” anywhere–they don’t know what it means * Don’t put any JavaScript widgets in your sidebar unless it’s some kind of regular news link list that anybody could understand * Don’t use blog or tech jargon in your posts * Design the blog’s hyperlinks so that they are blue and underlined * Use a theme or design that’s compatible with Internet Explorer 6 This entry was written by Michael Martine

In spite the fact, that most gurus seem to recommend to use the date in the link structure, my tests return better results by using the category/post structure.

In this case the links created look like:

http://yourdomain.com/category_slug/post_slug

By selecting keyword significant and contextual category names, you will obtain a logic hierarchy of keywords.

To implement the structure, set your permalink settings to Customized and enter

/%category%/%postname%/

Try it out but note: once implemented, you should not change the permalink structure as you will lose the benefit from earlier indexing and may have to restart the indexing process.

Also, if you use this structure, don’t attribute your posts to multiple categories. If you do anyway, the script will allocate the first category by default.

A basic traffic strategy for web sites consists in the submission to directories; Blogs are no exception. Of course it’s hard work first to search for the appropriate directories and then to actually submit.  We have loaded for your use a list of 600 Directories you can use in two ways:

• as a source for directories to submit to
• as a base for a link page to directories from your blog or site assuring that you have reciprocated the link exchange.

Our special training about an efficient Submission Strategy will guide you in function of the purpose of your blog.

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This blog deals with strategies, tips and trick on how to make money with automated Search Traffic related blogging.